EXPERIENCE

VMLY&R NYC, Executive Creative Director, July 2021 - Present.

Leading or led creative and teams for vitaminwater, Coca-Cola projects, Optimum (Altice), BP, Leidos, Tari, Pearson+, BP, Emblem Health and new business.

MullenLowe NYC, Vice President/Creative Director, Jan 2020 - July 2021.

Led creative for Edgewell Brands, from global rebranding to social/digital and content campaigns. This is inclusive of Edge, Schick Hydro, Schick Hydro Silk, Carefree, Playtex Sport, Hawaiian Tropic, Banana Boat and Schick Intuition.

Chicago Portfolio School, Virtual, Instructor, 2021.
Instructor for Integrated Campaigns.

Momentum Worldwide, NYC, Vice President/Creative Director, 2018 - 2020.
Led creative solutions for experiential and event projects for American Express, including Coachella, the US Open, NBA All-Star 2020, Cannes and Small Business Saturday.

SCAD: Savannah College of Art and Design, Savannah, GA. Chair of Advertising and Branding, 2016 - 2018.
Was responsible for the vision, direction, enrollment and voice of the advertising department across SCAD locations, with a primary focus on the Savannah campus and its day-to-day operations. As part, I managed faculty of 7 and provided leadership to a student body of over 300 students, inclusive of acting as a professor and guide through multiple cross-discipline projects throughout the school year. During my time, advertising enrollment saw a turnaround from declining numbers to doubling the number of freshmen declared advertising majors. The B.F.A. curriculum was completely overhauled with a modern approach to goals and outcomes. And students found employment in top agencies across the country.

 

360i, NYC. Creative Director, 2015-2016.
Led digital and social campaigns for HBO. Also led or contributed to projects for A&E Networks, Nestle Waters, Butterfinger, Ubisoft and Coffee-mate.

 

Havas, NYC. Creative Director, 2014.
Led and created work for Keurig and PayPal, and collaborated on projects for Liberty Mutual and Ritz Crackers.
 

Translation, NYC. ACD/Creative Director, 2012 - 2014.
Concepted, contributed to and led all creative on State Farm, including traditional, digital and social. Led a team of 15-20 creatives, and helped grow company quote requests over 100%. Also created work for or led projects on McDonalds NFL, Target and Bud Light Platinum.
 

JWT, NYC. Senior Writer, 2010-2012.
Wrote, concepted and created multiple projects for Macy's across all platforms. Also crafted work for Smirnoff cocktails, and led creative on Nestle brand ice creams like Skinny Cow and Drumstick.
 

KBS+, NYC. Senior Writer, 2009-2010.
Launched the agency's first campaign for Vanguard Financial and worked on multiple brands including HomeGoods and Capital One.
 

Cramer-Krasselt, Chicago. Writer, 2006-2009.
Concepted and created traditional and digital work across nearly every brand in the agency, including Corona, Negra Modelo, Rozerem, Porsche, AirTran, Hyatt, ICDD, Heinz, Ore-Ida and Dex.
 

JWT, NYC. Junior Writer, 2004-2006.
Started as part of the evolution of J. Walter Thompson to JWT. While there, I concepted and created 360 campaigns for Sunsilk's global launch, Diamond Trading Company, PDFA, Rolex, Unilever, Smirnoff and Halls. Also worked on Wheat Thins, Domino's Pizza and Ford Motor Company.
 

GSD&M, Austin. Creative Intern, 2003.
Prepared many boards and scanned many images. But I also sold a few things for Southwest Airlines and AT&T.

 

MEMBERSHIP

The 4A's Foundation, Board Member. 2018 - Present..

Times Up Advertising, Steering Committee Member. 2018 - 2019.

SPEAKING

AEF Campus Speakers Program: University of Maryland Robert H. Smith School of Business, “The Path Forward,” Virtual, 2020.

Fyli and Do the WeRQ, Panelist, “Creating a Brave Space: A Candid Conversation on the LGBTQ Experience,” Virtual, 2020.

McCann Worldgroup Leadership Conference, “Talent Moon Shot,” Las Vegas, 2019.

Podcast Interview, “Don’t Get Me Started,” Episode 300, 2019.

Creative Circus, Speaker, “What to Expect When You’re Expecting Ideas,” Atlanta, 2019.

SCAD Educators Forum, Speaker, "Thinking Small to Think Big," Savannah 2018.

ADAMERICA 2018, Panelist, "Importance of Intersectionality in Pursuit of Equity,"  Chicago 2018.

Times Up Advertising Launch Event, Steering Committee Member, Hammerstein Ballroom NYC 2018.

Independent Educators Consortium, Speaker, "Building Your Brand," Savannah 2018.

American Advertising Federation, Speaker, "Now What: Why Brands Shouldn't Always Know How the Story Ends," Baton Rouge 2017.

How Design Conference, Speaker, "Creative Briefs Are Not Evil," Chicago 2017.

Young Ones, Judge, One Show College Competition, New York 2017 - 2019.


HONORS

Pantheon Award, 4A’s Society of Excellence, 2023

Cannes (State Farm “Born to Assist”, HBO “Catch Drogon,” NYC Says Gay)

One Show (State Farm “Born to Assist,” HBO "CatchDrogon,” Rozerem “Your Dreams Miss You,” PDFA “End Meth”)

One Show Entertainment (Macy’s “Believe-O-Magic” and “Yes, Virginia”)

Shorty Award ( HBO “Catch Drogon,” HBO “Ball Out the Intro”)

Webby (HBO “Catch Dragon”)

Communication Arts (Rozerem “Your Dreams Miss You", PDFA “End Meth”)

Emmy (SCAD Student Award as Creative Director for “Weird” PSA)

Clio (SCAD Student Award as Creative Director for “Weird” PSA)

New York Festivals (NYC Says Gay: Gold and New York Award)

Archive (Sunsilk “Get Hairapy”)

Obie (Corona “Love Triangle”)

One Show Young Ones (As SCAD Instructor: 2017, 2018, 2019)

Hatch (Best of Show as a student myself way back in 2000)

 

EDUCATION

Master of Arts in Advertising. Texas Creative Sequence. University of Texas at Austin. Graduated 2004.

Bachelor of Arts in Communications. College of Charleston. Graduated 1999.